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Prem The Label

Australian fashion brand Prem The Label (formerly Premonition) is well-known for its original patterns and cuts tharead moret create a sharp, sensual aesthetic and embody the free-spirited, expressive ethos of its clientele. It was the first of a series of brands under designer Premal Patel's stable, which also includes Runaway The Label and Seven Wonders. Based in Sydney, Prem The Label is a leader in feminine, fashion-forward styles that allow the wearer to make a statement. The inventive pieces that comprise each collection are meant to reflect the modern woman who is unafraid of making a statement. Prem The Label continues to translate its unique and inspired designs into wearable fashion for a loyal fan base.
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Prem The Label
Moonlight Cocktail Dress
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Rent for $59
Retail $259
Sizes:
This dress is crafted from a woven, stretch fabrication that hugs your curves beautifully, creating the perfect silhouette! The embellished lace straps and the detailed bodice overlay add a different dimension to this little black dress.
Prem The Label
Magic Carpet Dress
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Rent for $60
Retail $199
Sizes:

RRP $199 | SIZE 10

  • Strapless, Fully Boned Bodice
  • Midi Length

Exposed zip closure at centre back below ties. Embroidered, tapestry non-stretch woven fabric.

Prem The Label
Mosaic Midi Dress
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Rent for $49
Retail $189
Sizes:
The MOSAIC MIDI DRESS is your statement dress for this season. Featuring our digital print designed exclusively in Australia for PREMONITION. Perfect for every special occasion: Weddings, engagements, birthdays, formals, Christmas, NYE, and work events. - Boning - Fully lined - Custom Copper exposed YKK Zipper - Copper hook and eye
Prem The Label
Prestige Wrap Dress
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Rent for $49
Retail $179
Sizes:
The PRESTIGE WRAP DRESS is your go to dress for this season. The perfect mix of sexy and comfort, this dress accentuates your curves, and cinches your waist. Perfect for every special occasion: Weddings, engagements, birthdays, formals, Christmas, NYE, and work events. - Wrap style dress, secures with inside tie and outer sash at front side. - Copper strap adjusters - Fully lined
Prem The Label
Asteria Evening Dress
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Rent for $59
Retail $269
Sizes:
The Asteria Evening Dress is the dress that will feel like a grecian goddess this season. Perfect for any formal occasion: whether it be for a brides maid, wedding guest, birthday, engagement, or work event. - Fully lined - Boned bodice - Invisible YKK Zipper at centre back - Copper hook and eye - Front side split
Prem The Label
Divinity Midi
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Rent for $59
Retail $249
Sizes:
The DIVINITY MIDI DRESS is the ultimate cocktail dress for this season. Featuring pleated panelling on bodice, that is perfect for any special occasion: whether it be for a brides maid, wedding guest, birthday, engagement, Christmas party, NYE, or work event. - Fully lined - Invisible YKK Zipper at centre back - Copper hook and eye - Front side split - The perfect dress to compliment a fuller bust
Prem The Label
Odette Cocktail Dress
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Rent for $59
Retail $259
Sizes:
The Odette Cocktail Dress is the must have statement dress this season. The use of contrasting fine black and white pleating is the representation of the pinnacle of Odette's transformation into the Swan Princess, Tchaikovsky's Swan Lake. The pleated trims placement is reminiscent of a swans wings resting demurely on the angles of its form.

- Fully lined - Boned - Centre front wide prism split - Midi length - Off the shoulder - Black and white pleated trim detailing with a slight lustre on fabric - Silver metal exposed centre back zipper - Silver metal hook and eye

Prem The Label
Watermark Cocktail Dress
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Rent for $49
Retail $219
Sizes:

The Watermark Cocktail Dress is the perfect dress this season which is ideal for any occasion. The delicate silky fabric drapes like water down the body and each fabric detail only leads to enhance every feminine curve and angle in a gentle caress. Awash with a light gossamer digital watermark print symbolic of when we see Odette's transformation begin into the swan.

Can be paired with the Sienna Belt.

- Fully lined - One shoulder - Watermark print - Overlapped hem - Draped - Invisible side zipper - Hook and eye - Slit sleeve

Prem The Label
Lola Cocktail Dress
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Rent for $69
Retail $289
Sizes:
The Lola Cocktail Dress  The soft pastel mint and grey tones embody the inspiration of this collection, Odette the classic heroine of Tchaikovsky's Swan Lake. The subtle gentleness of the delicate embroidered lace contrasted by the structure of the almost feather like design with angles reminiscent of a swans profile. Can be paired with the Sienna Belt - Fitted with a slight flare out at hem - Midi length - Half lined, half see through - Centre front prism split - Centre back, silver toned, metal zipper - Silver hook and eye
Prem The Label
Secret Garden Cocktail Dress
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Rent for $69
Retail $289
Sizes:
This beautiful, bold floral cocktail dress features delicate floral embroidery on mesh fabrication.  Fitted with a cold shoulder design, flattering cuff arm sleeves and flared hem it beautifully elongates the legs.  The straps are adjustable for ultimate comfort.  Partially lined at mini length, this cocktail dress is perfect for your next event!
Prem The Label
Secret Garden Dress
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Rent for $69
Retail $299
Sizes:
The Secret Garden dress features intricate embroidered detail on the black mesh.  With a fit and flare silhouette, this dress was made to accentuate curves.  With a high neckline and flattering handkerchief hem, this little black dress is perfect for your next special occasion or race day.
Prem The Label
Glasshouse Dress
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Rent for $59
Retail $269
Sizes:
This dress is fabricated from delicate metallic, mint lace with contrasting black straps.  The bodice and skirt are lined and it has a cute little cut out at the waist with a centre back split. A fun little number for your next special occasion.
Prem The Label
Odile Evening Dress
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Rent for $69
Retail $299
Sizes:
This beautiful fitted, strapless gown has a contrast flare hem with intricate fabric folds.  Featuring a subtle, yet flirty prism cut out at front waist and a boned bodice for ultimate comfort! This stunning floor length gown is perfect for your next black-tie event!
Prem The Label
Idealize Dress
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Rent for $49
Retail $229
Sizes:
The IDEALISE DRESS is your Date night or Girls night dress. Perfect for every special occasion: Weddings, engagements, birthdays, formals, Christmas, NYE, and work events. - Custom Copper exposed YKK Zipper at centre back. - Copper Hook and eye - Boning - Fully lined
Prem The Label
Devoted Playsuit
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Rent for $49
Retail $199
Sizes:
The Devoted Playsuit is the perfect structured, all-in-one outfit for this seasons events. Your statement outfit, featuring intricate laced up sleeve detailing that will be sure to turn heads. – Invisible Zipper at centre back – Copper hook and eye – Front side pockets – Elastic lacing, complete with Copper bead – Copper eyelets – Fully lined
Prem The Label
Elena Dress
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Rent for $59
Retail $259
Sizes:
The Elena Dress is a subtle statement, with feminine tones and lines that will compliment your curves. The perfect dress for all special occasions: Weddings, engagements, birthdays, formals, Christmas, NYE, and work events. - Subtle metallic Copper embroidered lace - Elastic straps - Invisible YKK Zipper - Copper hook and eye - Bodice fully lined, Skirt lined with short skirt.
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