Prem The Label

Idealize Dress

Australian fashion brand Prem The Label (formerly Premonition) is well-known for its original patterns and cuts that create a sharp, sensual aesthetic and embody the free-spirited, expressive ethos of its clientele. It was the first of a series of brands under designer Premal Patel's stable, which also includes Runaway The Label and Seven Wonders. Based in Sydney, Prem The Label is a leader in feminine, fashion-forward styles that allow the wearer to make a statement. The inventive pieces that comprise each collection are meant to reflect the modern woman who is unafraid of making a statement. Prem The Label continues to translate its unique and inspired designs into wearable fashion for a loyal fan base.