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Retail $
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Prem The Label

Australian fashion brand Prem The Label (formerly Premonition) is well-known for its original patterns and cuts tharead moret create a sharp, sensual aesthetic and embody the free-spirited, expressive ethos of its clientele. It was the first of a series of brands under designer Premal Patel's stable, which also includes Runaway The Label and Seven Wonders. Based in Sydney, Prem The Label is a leader in feminine, fashion-forward styles that allow the wearer to make a statement. The inventive pieces that comprise each collection are meant to reflect the modern woman who is unafraid of making a statement. Prem The Label continues to translate its unique and inspired designs into wearable fashion for a loyal fan base.
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Prem The Label
Hepburn Dress - White/Black
Item Photo
Rent for $69
Retail $259
Sizes:

Prem the Label Hepburn Dress - White/Black (RRP $259)

- White & Black

- Spot print

- Off the shoulder neckline

- Layered, ruffle detail

- White waist tie

- Mini length

- Boned

- Lined

- Centre back exposed zipper

- Hook and eye fastening

100% POLYESTER

Model is 5”11 tall and is wearing a AU size 8

Prem The Label
Sarabi Dress - Nude/White Zest
Item Photo
Rent for $69
Retail $249
Sizes:

Prem the Label Sarabi Dress - Nude/White Zest (RRP $249)

- Nude, White & Zest coloured fabrics

- Tiered ruffle fabric 

- Mini length

- Raw hems

- Fulling lined

- Strapless

- Centre back exposed zipper

- Hook and eye fastening

-  Boned

BODY: 100% POLYESTER, LINING: 97% POLYESTER, 3% SPANDEX

Model is 5”11 tall and is wearing a AU size 8

Prem The Label
Jacqueline Dress - Multi
Item Photo
Rent for $49
Retail $279
Sizes:

Prem the Label Jacqueline Dress - Multi (RRP $279)

- Strapless

- Boned

- Fully lined

- Non-stretch

- White, Black, Pink & pale, glittering gold satin stripes

- Hook and eye fastening

- Centre back exposed zipper

- Asymmetrical handkerchief hem

Placement of the fabric may vary from garment to garment.

BODY: 100% POLYESTER; LINING: 97% POLYESTER 3%S PANDEX

Model is 5”11 tall and is wearing a AU size 8

Prem The Label
Audrey Dress - Multi
Item Photo
Rent for $69
Retail $249
Sizes:

Prem the Label Audrey Dress - Multi (RRP $249)

- Multicoloured layered woven tweed fabric

- Off the shoulder neckline

- A-line fit

- Exaggerated sweetheart neckline

- Mini length

- Raw frayed hems

- Tacked on cuff sleeves

- Boned neckline

- Boning

- Centre back exposed zipper

- Hook and eye fastening

100% POLYESTER

Model is 5”11 tall and is wearing a AU size 8

Please note fabrication colours may appear more vibrant in person.

Highly delicate open weave that must be treated with the utmost care

Prem The Label
Jackie Dress - Pink
Item Photo
Rent for $49
Retail $189
Sizes:

Prem the Label Jackie Dress - Pink (RRP $189)

- Pink body fabric

- Slight lustre on fabric

- Mini length

- One shoulder 

- Long sleeve

- Fluted frill detailing

- Cut out at shoulder

- Fluted hem

- Fluted cuffs

- Boned

- Centre back exposed zipper

- Hook and eye fastening

100% POLYESTER

Model is 5”11 tall and is wearing a AU size 8

Prem The Label
Harmony Mini Dress - Multi
Item Photo
Rent for $59
Retail $249
Sizes:

Prem the Label Harmony Mini Dress - Multi (RRP $249)

Capture the attention of everyone in the room with this stunning dress that fades from midnight to light.

- Dark to light, lightweight ombre pleated body fabric

- Elasticated off the shoulder neckline

- Elasticated waist

- Mini length 

- Panes grey, blue, cream and silver grey hues

 - Long sleeve

- Underarm split sleeves

- Elasticated ruffle flare cuffs

- Draped

- Cut out at centre bust

- Fully lined

- Speckled effect on fabric 

- Navy contrast waist sash

- Pleats may vary as they are handmade

- We recommend putting the dress on over your head as to not stretch the neckline over the hips

Prem The Label
Harlow Wrap Dress - Lilac
Item Photo
Rent for $49
Retail $169
Sizes:

Prem the Label Harlow Wrap Dress - Lilac (RRP $169)

Prem The Label
Maiden Dress White
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Rent for $85
Retail $0
Sizes:
The Maiden Dress is a Gorgeous midi length wrap style dress with a hi lo hemline. This Feminine Dress features a frill detail neckline and a cold shoulder. Also features long sleeves with bell cuffs and a neck tie so the dress can be worn as a high neck or v neck. The elastic waist adds comfort and easy wearing. Fully lined.
Prem The Label
The Great Wave Jumpsuit - Mulberry
Item Photo
Rent for $59
Retail $229
Sizes:

Prem the Label The Great Wave Jumpsuit - Mulberry (RRP $229)

  • Asymmetrical one sleeve
  • Flared leg
  • Draped 
  • Pockets
  • Ties at sleeve cuff 
  • Waist sash

95% POLYESTER, 5% SPANDEX 

Prem The Label
Hoedown Jumpsuit - Burnt
Item Photo
Rent for $59
Retail $229
Sizes:

Prem the Label Hoedown Jumpsuit - Burnt (RRP $229)

There is no water to put out the fire. This strapless frill leg jumpsuit features:

- Strapless

 - Boned 

- Asymmetrical frill leg jumpsuit 

- Burnt rust hue

- Centre back invisible zipper

- Slightly textured fabric

48% VISCOSE, 52% RAYON

Model is 5”11 tall and is wearing a AU size 8

Prem The Label
Wild Wild Mini Dress - Multi
Item Photo
Rent for $69
Retail $249
Sizes:

Prem the Label Wild Wild Mini Dress - Multi (RRP $249)

 

Prem The Label
Shooting Star Dress - Nude/Black
Item Photo
Rent for $59
Retail $199
Sizes:

Prem the Label Shooting Star Dress - Nude/Black (RRP $199)

Your wish come true. This sequin mini dress features:

- Adjustable straps

- Nude/black star

- Sequin embellished fabric

- Mini length

- Fitted, slight stretch

- Peplum at bust

- Boned

- Fully lined

- Centre back exposed zipper

- Hook and eye fastening

100% POLYESTER

Our model is 5”11 tall and is wearing a AU size 8

 

Prem The Label
Roundup Mini Dress - White
Item Photo
Rent for $89
Retail $299
Sizes:

Prem the Label Roundup Mini Dress - White (RRP $299)

Channel your feminine energy. This long sleeve mini dress features:

- Long sleeve 

- Broidery Anglaise fabrication

- Mini length

- White 

- Sheer details

- Nude lining

- Boned

- Star cut out detail in lace

- Embroidered circle trim

- Flare cuff

- High neck

- Cut outs at shoulders, waist and chest

- Peplum at waist

- Overlapped detail at skirt

- Double covered button closure at back neck

- Cut out at back

- Centre back exposed zipper

- Hook and eye fastening

BODY: 100% COTTON                                             

LINING: 97% POLYESTER 3% SPANDEX

Our model is 5”11 tall and is wearing a AU size 8

 

Prem The Label
Peace Paint Playsuit - Nude/White
Item Photo
Rent for $49
Retail $189
Sizes:

Prem the Label Peace Paint Playsuit - Nude/White (RRP $189)

 Paint your own reality. This long sleeve frill playsuit features:

- Nude with white paint brush stroke print

- Long sleeve frill playsuit

- Semi sheer

- Lined for modesty

- Elasticated waist

- Elasticated cuffs

- Long sleeve

- Cinch waistline with body fabric belt

- Covered button closure at bust for modesty

- Plunging neckline

- Laser cut overlay draped fabric detailing

BODY: 100% POLYESTER                                     

LINING: 88% POLYESTER, 12% SPANDEX

Our model is 5”11 tall and is wearing a AU size 8

Prem The Label
Star Gazing Dress - Silver
Item Photo
Rent for $79
Retail $249
Sizes:

Prem the Label Star Gazing Dress - Silver (RRP $249)

This right here is astronomical. This metallic tweed mini dress features:

- Silver with threads of nude, black and white

- Metallic tweed fabrication

- One shoulder

- One L/sleeve

- Raw fringe hems

- Fitted

- Flare cuff

- Mini length

- Non-stretch

please refer to swatch image for fabrication

BODY: 100% POLYESTER

LINING: 97% POLYESTER, 3% SPANDEX

Our model is 5”11 tall and is wearing a AU size 8

Prem The Label
Makeda Mini Dress - White/Gold
Item Photo
Rent for $79
Retail $299
Sizes:

Prem the Label Makeda Mini Dress - White/Gold (RRP $299)

- White body fabric

- Metallic patterned embellished fabric

- White fringing

- Off the shoulder

- Fully lined 

- Boned

- Mini Length

- Centre back gold metal zipper

-  Hook and eye fastening

- Delicate embellished fabric

- Sleeves are attached with tacks (treat with the utmost care)

97% POLYESTER, 3% SPANDEX

Model is 5”11 tall and is wearing a AU size 8

Prem The Label
Gladiator Midi Dress
Item Photo
Rent for $70
Retail $279
Sizes:
Be BOLD in the Gladiator Midi Dress by Prem The Label!

 RRP: $279

The GLADIATOR MIDI DRESS

- Centre back exposed zipper

- Hook and eye

- 2 Leg splits at front hem

- Black non-stretch/woven

- Peplum overlay at bust

- Reflective gold toned disc trim

- Leather look fringe trim with gold toned studs

- Midi length

- Fully lined

- Boning in bodice to support bust

- Strapless

BODY FABRIC: 100% POLYESTER LINING: 97% POLYESTER 3% SPANDEX

Our model is 5”11 tall and is wearing a AU size 8
Prem The Label
Midsummer night Midi Dress in White
Item Photo
Rent for $75
Retail $299
Sizes:
Dazzle in the Midsummer Midi Dress by Prem The Label!

 RRP: $299

- Nude lining 

- White geometric white embroidered lace with cut-outs and fringing

- Off the shoulder

- Short sleeve

- Peplum at bodice with split at zipper

- Fully lined 

- Natural rope and Metallic look circular dome studded embellished trim

- Fitted body and flare hem

- Centre back split at hem

- Centre back silver metal zipper

- Silver hook and eye fastening

Our model is 5”11 tall and is wearing a AU size 8

BODY:100%POLYESTER LINING:97%POLYESTER   3%SPANDEX
Prem The Label
Bettie Mini Dress - White/Pink
Item Photo
Rent for $39
Retail $189
Sizes:

Prem the Label Bettie Mini Dress - White/Pink (RRP $189)

- White/Pink stripes

- Strapless off the shoulder neckline

- Layered ruffle hem

- Layered, elasticated ruffle cuff sleeves

- Mini length

- Invisible centre back zipper

- Hook and eye fastening

- Boned

- Lined

Prem The Label
Bettie Mini Dress
Item Photo
Rent for $65
Retail $0
Sizes:
- White/Pink stripes
- Strapless off the shoulder neckline
- Layered ruffle hem
- Layered, elasticated ruffle cuff sleeves
- Mini length
- Invisible centre back zipper
- Hook and eye fastening
- Boned
- Lined
100% POLYESTER
model is 5”11 tall and is wearing a AU size 8

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