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Prem The Label

Australian fashion brand Prem The Label (formerly Premonition) is well-known for its original patterns and cuts tharead moret create a sharp, sensual aesthetic and embody the free-spirited, expressive ethos of its clientele. It was the first of a series of brands under designer Premal Patel's stable, which also includes Runaway The Label and Seven Wonders. Based in Sydney, Prem The Label is a leader in feminine, fashion-forward styles that allow the wearer to make a statement. The inventive pieces that comprise each collection are meant to reflect the modern woman who is unafraid of making a statement. Prem The Label continues to translate its unique and inspired designs into wearable fashion for a loyal fan base.
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Prem The Label
Jackie Dress - Pink
Item Photo
Rent for $49
Retail $0
Sizes:
  • RRP: 189.00
  • Pink body fabric
  • Slight lustre on fabric
  • Mini length
  • One shoulder 
  • Long sleeve
  • Fluted frill detailing
  • Cut out at shoulder
  • Fluted hem
  • Fluted cuffs
  • Boned
  • Centre back exposed zipper
  • Hook and eye fastening
  • Material: 100% Polyester
  • Model is 5”11 tall and is wearing a AU size 8
  • Also available in Black
Prem The Label
The Great Wave Jumpsuit - Mulberry
Item Photo
Rent for $59
Retail $229
Sizes:
  • RRP: $229.00
  • Asymmetrical one sleeve
  • Flared leg
  • Draped 
  • Pockets
  • Ties at sleeve cuff 
  • Waist sash
  • Material: 95% Polyester, 5% Spandex
Prem The Label
Wild Wild Mini Dress - Multi
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Rent for $69
Retail $249
Sizes:
  • RRP: $249.00
Prem The Label
Star Gazing Dress - Silver
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Rent for $79
Retail $249
Sizes:

This right here is astronomical. This metallic tweed mini dress features:

  • RRP: $249.00
  • Silver with threads of nude, black and white
  • Metallic tweed fabrication
  • One shoulder
  • One L/sleeve
  • Raw fringe hems
  • Fitted
  • Flare cuff
  • Mini length
  • Non-stretch
  • Material: Body: 100% Polyester, Lining: 97% Polyester, 3% Spandex
  • Model is 5”11 tall and is wearing a AU size 8
Prem The Label
Makeda Mini Dress - White/Gold
Item Photo
Rent for $79
Retail $299
Sizes:
  • RRP: $299.00
  • White body fabric
  • Metallic patterned embellished fabric
  • White fringing
  • Off the shoulder
  • Fully lined 
  • Boned
  • Mini Length
  • Centre back gold metal zipper
  • Hook and eye fastening
  • Delicate embellished fabric
  • Sleeves are attached with tacks (treat with the utmost care)
  • Material: 97% Polyester, 3% Spandex
  • Model is 5”11 tall and is wearing a AU size 8
Prem The Label
Sakura Playsuit - Black Floral
Item Photo
Rent for $39
Retail $189
Sizes:

Sweeter than sweet. This frill playsuit features:

  • RRP: $189.00
  • Fully lined
  • Frilled details
  • Tiered fluted sleeves
  • Belt loops
  • Body fabric waist tie
  • Cut out at neckline
  • Sheer sleeves
  • Material: Body: 100% Polyester, Lining: 88% Polyester, 12% Spandex 
  • Model wears a size AU XS (AUS 6)
Prem The Label
Camellia Dress - Black Floral
Item Photo
Rent for $89
Retail $299
Sizes:
  • RRP: $299.00
  • High neckline
  • Mini length
  • Fluted frill detailing
  • Centre back exposure
  • Cut out details
  • Lined
  • Material: 100% Cotton
Prem The Label
Geisha Dress - Black
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Rent for $49
Retail $169
Sizes:
  • RRP: $169.00
  • Draped white shirt dress
  • Collared
  • Buttoned sleeves
  • Lined
  • Material: Body: 100% Tencel. Lining: 100% Cotton. 
Prem The Label
Cowgirl Jumpsuit
Item Photo
Rent for $59
Retail $229
Sizes:

Another one bites the dust. This asymmetrical draped jumpsuit features:

  • RRP: $229.00
  • Asymmetrical one sleeve draped jumpsuit
  • White
  • Ties at sleeve cuff
  • Tie waist sash to front side of waist
  • Wide leg pant
  • Pockets
  • Boned
  • Invisible side zip
  • Hook and eye fastening 
  • Material: 100% Polyester
  • Model is 5”11 tall and is wearing a AU size 8.
Prem The Label
Hoedown Dress - Burnt
Item Photo
Rent for $49
Retail $179
Sizes:

There is no water to put out the fire. This asymmetrical draped mini dress features:

  • RRP: $179.00
  • Asymmetrical draped mini 
  • Burnt rust hue
  • Ties at sleeve cuff
  • Tie waist sash to front side of waist
  • Mini Length
  • Overlapped hem
  • Invisible side zipper 
  • Hook and eye fastening
  • Material: 48% Viscose, 52% Rayon
  • Model is 5”11 tall and is wearing a AU size 8
Prem The Label
Texas Dress - Black
Item Photo
Rent for $69
Retail $249
Sizes:

She shot the sheriff. This pleated frill mini dress features:

  • RRP: $249.00
  • Laser cut pleated frill tiers
  • Black
  • Off the shoulder
  • Fully lined 
  • Boned
  • Mini Length
  • Centre back gold metal zipper
  • Hook and eye fastening
  • Delicate embellished fabric
  • Material: Body: 100% Polyester, Lining: 95% Polyester, 5% Spandex
  • Model is 5”11 tall and is wearing a AU size 8
Prem The Label
Ladylike Midi Dress - Black
Item Photo
Rent for $59
Retail $229
Sizes:

She reminds me of a westside story. This strapless frill cocktail dress features:

  • RRP: $229.00
  • Frill cocktail dress 
  • Black lining
  • Sheer black floral fabric with white flowers
  • Tiered laser cut frill detailing 
  • Off the shoulder neckline
  • Cuff sleeve
  • Midi length
  • Boned
  • Fully lined
  • Fitted 
  • Little to no stretch  
  • Centre back exposed silver zipper
  • Hook and eye fastening 
  • Material: Body: 100% Polyester, Lining: 95% Polyester, 5% Spandex
  • Model is 5”11 tall and is wearing a AU size 8
Prem The Label
Ladylike Mini Dress - Cream Floral
Item Photo
Rent for $59
Retail $229
Sizes:

She reminds me of a westside story. This long sleeve frill mini dress features:

  • RRP: $229.00
  • Light taupe lining
  • Sheer floral fabric with grey flowers
  • Tiered laser cut frill detailing 
  • Off the shoulder neckline
  • Long sleeve
  • Mini length
  • Boned
  • Fully lined
  • Fitted 
  • Little to no stretch  
  • Material: Body: 100% Polyester. Lining: 95% Polyester, 5% Spandex
  • Model is 5”11 tall and is wearing a AU size 8
Prem The Label
Peace Paint Dress - Rust/White
Item Photo
Rent for $49
Retail $189
Sizes:

Paint your own reality. This asymmetrical frill mini dress features:

  • RRP: $189.00
  • Asymmetrical one sleeve frill mini dress
  • Rust/ white
  • Paint brush strokes print
  • Elasticated waist, style with body fabric belt to cinch waistline
  • Mini length  
  • Material: Body: 100% Polyester, Lining: 88% Polyester, 12% Spandex
  • Model is 5”11 tall and is wearing a AU size 8
Prem The Label
Jackie Dress - Black
Item Photo
Rent for $49
Retail $0
Sizes:
  • RRP: 189.00
  • Black body fabric
  • Slight lustre on fabric
  • Mini length
  • One shoulder 
  • Long sleeve
  • Fluted frill detailing
  • Cut out at shoulder
  • Fluted hem
  • Fluted cuffs
  • Boned
  • Centre back exposed zipper
  • Hook and eye fastening
  • Material: 100% Polyester
  • Model is 5”11 tall and is wearing a AU size 8
  • Also available in Pink
Prem The Label
Siobhan Dress - Black
Item Photo
Rent for $49
Retail $189
Sizes:

Oh, she's fancy. Meet our Siobhan Maxi Dress. It features a maxi length, spaghetti straps, a thigh high slit, ruching along the bodice, lining, a centre-back invisible zipper and no stretch.

  • RRP: $189.00
  • Material: 100% Polyester, Lining: 95% Polyester, 5% Elastane
  • Also available in Red
Prem The Label
Siobhan Dress - Red
Item Photo
Rent for $49
Retail $189
Sizes:

Oh, she's fancy. Meet our Siobhan Maxi Dress. It features a maxi length, spaghetti straps, a thigh high slit, ruching along the bodice, lining, a centre-back invisible zipper and no stretch. 

  • RRP: $189.00
  • Material: 100% Polyester, Lining: 95% Polyester, 5% Elastane
  • Also available in Black
Prem The Label
Alanis Maxi Dress - Copper
Item Photo
Rent for $49
Retail $199
Sizes:

Always the best dressed. Our Alanis Maxi Dress features a maxi length, spaghetti straps, a V-neckline, a thigh high slit, lining, a centre-back invisible zipper and no stretch.

  • RRP: $199.00
  • Material: 100% Polyester.
Prem The Label
Freeform Dress - White
Item Photo
Rent for $49
Retail $199
Sizes:
  • RRP: $199.00
  • Button detailing
  • Drop shoulder
  • V neckline
  • Front pleats
  • Split cuffs
  • Mini length
  • Lined
  • Material: Body: 100% Cotton. Lining: 100% Rayon
Prem The Label
Amina Midi Dress - Multi
Item Photo
Rent for $79
Retail $299
Sizes:

Get the lush look with our PREM THE LABEL Amina Cocktail Dress! Featuring a corset inspired bodice boning with added support, a tiered layered hemline and a sweetheart neckline. It also has a silver toned exposed back zipper and a hook and eye fastening. Style yours with a messy high bun and barely-there heels!

  • RRP: $299.00
  • Material: 100% Polyester
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