About All The Dresses
All The Dresses brings all the designer clothing available for hire online in Australia into one beautiful website, with lightning-fast search and filtering. With over 4,000 items listed from 22 reputable Australian clothing hire companies, you're sure to find the perfect dress for your occasion.
Browse, filter and compare on All The Dresses, then click through to the website of the rental company offering your favourite dress to complete your booking.
All The Dresses works only with professional Australian rental companies, because we believe that the experience when renting a designer outfit should be as similar as possible to when you buy it. We also know that a lot of the time women are hiring for an important occasion and it is imperative that their dress is delivered on time and in good condition. It is for this reason, we don't accept listings from individuals, hobby renters or overnight businesses set up on Instagram and Facebook. We love our rental company partners and we're sure you'll love them too.
In more recent times we have made it even easier for you to find the perfect outfit, in your size, and for a great price. When a particular style is available from multiple companies, we link them together so you can see them all underneath the item you have clicked to view. So if one company doesn't have your size, or if it isn't available for your event date, you can easily see which other companies also have it listed. We know how much it can hurt when you can't rent a dress you have set your heart on, so we're doing what we can to help!
Our advanced wishlisting functionality allows you to plan your favourite outfits in advance. You can create as many wishlists as you like (for example, one for each occasion you have coming up in the year) and add items to them with ease. You can share them with friends to get some help in choosing, or you can even set a wishlist up to share with someone you're giving outfit ideas to.
We hope you love the experience of browsing All The Dresses and hope we can help you find exactly what you're looking for. If you've got any feedback, we'd love to hear from you!
The All The Dresses Story
Co-founders Basil & Olivia Vlachou started All The Dresses in 2017. Olivia, then working as a fashion and event stylist, had jumped on the fashion rental bandwagon. She was frustrated at the expense of buying outfits for each social occasion, many of which she would only wear once or twice. Moving into an apartment also meant closet-space was tight and stockpiling clothing was not going to work. After discovering some of Australia's emerging designer clothing hire companies and having a great experience with them, Olivia became an avid renter, both for herself and some of her clients.
With the clothing hire industry really taking off in Australia, and so many online rental companies coming on the scene, it was difficult for Olivia and other avid renters to quickly explore everything available and find what they were after.
One night, sitting at her computer with about 30 browser tabs open, Olivia flippantly made a comment to husband Basil - "oh, I wish I could just see all the dresses from all these companies in one place!". Basil, an IT Specialist and former Web Developer, took note and started doing some research. It quickly became apparent that there was an opportunity so he knocked up a simple prototype over a few nights at home before showing it to Olivia. She couldn't believe it and once she saw it, she knew it was something her and many other like-minded women needed in their lives!
It was at that point, All The Dresses truly began. After months of development, the first website launched in May of 2017. A couple of months later, came All The Dresses New Zealand, after the team discovered similar trends in growth of the industry across the ditch. The websites have gone from strength to strength. Well over a million Australian and Kiwi women have used the All The Dresses websites to help them find the perfect outfit for their Engagement Party, Charity Ball, Awards Night, School Formal and all kinds of other occasions.
Basil & Olivia's research also led to them passionately pushing the environmental and social benefits of hiring over buying clothing, some of which can be learned about on our feature about Fast Fashion & Sustainability. There are now so many reasons to be renting your designer clothing and the All The Dresses team have made it their ambition to make it as easy as possible so that the consumer and the environment can both benefit.
Stylist, Creative, Social, Partner Relations
Olivia has garnered attention as a leading Australian style influencer through her lifestyle brand Olympia Creative. Through Instagram (@oliviavlachou), she shares her vision and innate sense of style - a distinct aesthetic characterized by rich detail, timeless quality, and a nod to her worldly travels. She oversees PR, Social Media and Partner Relations for All The Dresses.
Her formal education includes a Bachelor of Arts degree in Graphic Design and Branding from Curtin University (where she also taught for five years), but her fashion roots run deeper. Blessed with a grandmother, yiayia, who was a dressmaker, Olivia grew up appreciating quality textiles and craftsmanship. Fashion became a natural outlet to express her creativity and personality.
With over a decade of industry experience, Olivia has lent her keen style sense to advise and dress numerous clients for special events. It was from this ongoing search for the perfect garment, which often meant spending hours scouring different websites, that the idea for All The Dresses was born. Olivia believes in building a sustainable investment wardrobe full of quality essentials but understands that many women value choice and variety. With ATD, Olivia wanted to offer a service that makes high- end clothing accessible and affordable to everyone- an alternative option to fast fashion.
In addition to her lifelong love of fashion, Olivia is happiest when travelling the world. These two interests inspire and inform her creative expression. During her travels she always finds time to treasure hunt for one-off vintage items that she can pass down to future generations, a cherished tradition carried out by both her yiayia and mum before her.
Tech, Operations, Product
Basil has spent the last 12 years in IT Business Solutions and Consulting within large enterprises. Prior to that he worked as a Developer at some of Perth’s most well-known web development companies, and is something he always maintained a strong interest in. His vast experience in tech, along with a business degree from the University of Western Australia have led him to follow a lifelong entrepreneurial desire with the launch of All The Dresses.
With a passion for identifying solutions in the e-commerce space, Basil is especially focused on User Experience. He is trained in Design Thinking and certified in Product Ownership (CSPO) and Enterprise Architecture (TOGAF). At All The Dresses, Basil oversees product, web development, SEO, analytics, finance and commercial partnerships for the company.
Outside of work, Basil has played soccer most of his life and is a massive Gunners fan (Arsenal FC). As a lover of great food, the first thing he does whenever going anywhere outside of Perth is look up and plan where to eat. He is rarely found working without house music playing in the background or in his headphones.