Odd Muse

Launched in 2020 by Aimee Smale, Odd Muse is a London-based luxury womenswear brand that champions the slow fashion movement. With a focus on crafting pieces like the best-selling Ultimate Muse Blazer, Odd Muse embodies timeless, durable, and versatile designs. Aimee's vision for the brand was to bridge the gap between fast fashion and sustainable quality, a goal she pursued with passion even amidst the global pandemic's challenges. Celebrating the unique muse in every woman, Odd Muse has quickly grown from its humble beginnings in Aimee's bedroom to a notable name in luxury fashion, known for its commitment to empowering women through perfectly imperfect, high-quality garments.