Sir the Label
With an emphasis on wardrobe staples, Sir The Label designs are anything but basic. This Australian brand has conquered the international market by reimagining ordinary pieces and elevating them with feminine and modern lines. Founded in 2015 by Sophie Coote and Nikkie Campbell, Sir the Label has been able to capture that distinctive Australian laid-back style while incorporating irresistible design elements. The result are pieces that exude confidence, ease, and versatility. Georgia Fowler, Elle Ferguson, and Nadia Fairfax are among the brand's "Sir Girls" - that is, fans and frequent wearers of Sir the Label.
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