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L'idée presents a unique vision of feminine dressing with architectural dresses that feature signature pleating and bold colours. The edgy designs are the brainchild of Ukrainian Julia Iedvdokymenko and Australian Breeana Smith who are both heavily influenced by the European style found in Berlin, Rome, and Paris. Their diverse backgrounds in the sciences, fashion, art, and brand management come together to shape the L'idée aesthetic that is imbued with strength, confidence, and femininity. L'idée designs were made to express the multiple layers and complexities of women today.

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Reviews for L'idée Dress Hire

Dress Rental by Lori Y in Georgetown, NSW

Lori Y, Georgetown, NSW

Rented the L'idée - Soiree Klum Gown - Punch

I rented the beautiful ‘Lidee Soiree Klum Gown - Punch’ and it was perfect! I was nervous as I was hiring for the first time and less than a week before my event. But my dress came within 2 days of ordering and contained all of the return instructions plus packaging so that process was super easy, I just had to seal it up and pop it in a yellow post box. Received so many lovely comments in this dress! 100% would will hire through All The Dresses again!

Dress Rental by Joanne C in Abbotsford, VIC

Joanne C, Abbotsford, VIC

Rented the L'idée - Soirée Amour Mini Dress - Sky Blue

Quick to post, arrived early, seamless process and got so many compliments on the night. My partner said I had to buy it immediately as it was his favourite dress ever!

Dress Rental by Michelle W in Oran Park, NSW

Michelle W, Oran Park, NSW

Rented the L'idée - De Luxe Gown - Bright Green

What a gorgeous green dress and loyal company to hire through! Even with a small hiccup that was out of their control, I was personally contacted and assisted with! Will definitely hire again! Thank you 🙏

Dress Rental by Alyce B in Newtown, QLD

Alyce B, Newtown, QLD

Rented the L'idée - De Luxe Gown - Punch

I hired both dress and accessories through ATD, both arrived on time and in great condition - I’ve used before, and would definitely use again.

Dress Rental by Chahli C in Richmond, VIC

Chahli C, Richmond, VIC

Rented the L'idée - Soirée Pleated Halter Dress - Cherry

Ordered the dress days before my event and the dress arrived within 48 hours! It was so easy and fast to order and the return was made easy as well with a return parcel already pre-prepared by All The Dresses. All I had to do was hand it to the post office!

Dress Rental by Samantha R in Wentworth Point, NSW

Samantha R, Wentworth Point, NSW

Rented the L'idée - Gisele Gown - Cloud Blue

Everything went smoothly with hiring the dress thank you so much 💕