Fendi remains one of the most recognizable names in fashion, garnering international praise for its bold designs and innovative style. The Rome-based fashion house was started in 1925 by Adele and Edoardo Fendi, first as a handbag shop and fur workshop. Karl Lagerfeld joined the fashion house in 1965 as Artistic Director and with him at the helm began the meteoric rise of the label during his 54-year tenure. Fendi continues to appeal to new generations for its fashion forward aesthetic. Famous fans of the fashion house include Winnie Harlow, Bella Hadid, and Kylie Jenner.
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