Helsi

Meet Helsi, a love letter to confidence, resilience, and timeless beauty. Founded by designer Franklin Morales in 2021, Helsi creates statement-making dresses and separates for life’s most special moments. Crafted in Southern California by a small, diverse team of artisans, each piece is a celebration of craftsmanship, featuring hand-applied florals, beadwork, sequins, and embroidery. Rooted in Franklin’s personal journey, from sewing beside his mother as a child to founding successful fashion labels, Helsi is more than a brand. It’s a tribute to strong women and bold dreams, offering both ready-to-wear and custom pieces designed to make every woman feel unforgettable.