Steele designs portray the modern woman in a strong yet feminine light. The flirty designs of Jessica Reid, who founded the brand in 2010, offer a casual, effortless option that can be worn day or night. The silhouettes of the dresses and ready-to-wear pieces are contemporary and always have a playful, cool-girl balance to them. Steele collections are meant to be comfortable with attention-grabbing details that allow the wearer to shine through. The success of Steele ensures that it will be a fixture on the Australian fashion scene for years to come.
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