London-born Australian designer Alice McCall traded in her successful career as a celebrity stylist in 2004 to launch her eponymous fashion label. Now stocked in over 160 stores and 10 countries worldwide, Alice McCall is known for creating perfect party dresses, playsuits and separates, combining elaborate floral patterns, playful prints and a spirited, feminine style. Now known as one of Australia's most successful fashion designers, Alice McCall's colourful and quirky designs continue to be hotly in demand, frequently worn by big name celebrities and lusted after by women all over the world.
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