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Ginger & Smart

Sydney-based Ginger & Smart is known for its uniquely modern and feminine aesthetic. The look is bold and polished, while still being playful and innovative. Ginger & Smart was founded in 2002 by sisters Alexandra and Genevieve. The two were each involved in creative backgrounds for leading lifestyle and fashion businesses when they decided to take the plunge and pursue their own design label. With an emphasis on sustainability as well as devotion to craftsmanship and artistry, Ginger and Smart remains a mainstay on the Australian fashion scene and beyond.

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