Fashion, travel, lifestyle & dress hire
It’s that time of the year where the brave citizens of Australia’s southern states put away their Kathmandu puffer jackets and switch them out for their wardrobe’s best. That’s right – Spring Racing is here.
During the season, there’s no bigger week than the Melbourne Cup Carnival, bringing with it hordes of eager race-goers craving atmospheric days in the sun, shoulder-rubbing with some notable celebs, and of course, a chance to don all the very latest fashion for all to see.
In a world where mindful consumption is, without doubt, more crucial to society than ever before, there’s come a significant – and very necessary – shift in the minds of consumers everywhere. No longer are they purchasing items on a whim, instead there’s now a longing to discover how the origins of their favourite brands and products – be it in fashion, food or entertainment – came to be.
Renowned for its stunning beaches and iconic skyline, Sydney is frequently celebrated as a thriving epicentre that attracts the masses when it comes to the summer months. But as winter descends upon the glittering city, the bitter chill and unrelenting winds leave many craving a few days immersed in a landscape vastly different than their usual day-to-day.
With Winter well and truly underway in Australia, Victoria and its southern state counterparts are certainly bearing its brunt. Long gone are the desires for beach filled days, instead replaced with a longing for cosy weekends spent away from the city’s hustle and bustle; ones beside a roaring fireplace, complemented by carb-heavy food and the perfect bottle of red, of course.
Famous for its bountiful country landscapes, Victoria offers an abundance of exquisite getaways. So, if you’re growing tired the chilly weather and simultaneously craving a quick two-day escape, there’s no better place to refresh the mind than the vasts offerings of the Garden State. So get those stunning Winter ensembles ready and hit the road – because we’ve covered the best getaways all within only 2 hours of Melbourne City.
Splendour in the Grass is known as one of Australia’s greatest music festivals, attracting crowds from every corner of Australia with an impressive line-up of musicians among a scenic location. Sunny Byron Bay hosted the recent three day festival that saw an eclectic mix of fashion enthusiasts don some wild but on-point looks that have already got us excited for next year’s event.
This year Tame Impala, Childish Gambino, Sza, Foals and a heap of other iconic musicians set the scene for festival-goes to revel in everything that Splendour had to offer. The top festival looks glittered, shimmered and stood-out with vintage tees, boho pieces, bold prints and lacy intimates that seriously added a rocking edge.
Coming down with a severe case of the winter blues? Well, you’re certainly not alone. While it may seem the vast majority of your social circle’s off gallivanting the Italian coast, the rest of us can be found close to home; enduring the harsh reality of an Aussie winter, merely dreaming of days spent ocean side and salty-skinned.
Whether we like it or not, the lure of our nomadic friends’ lustworthy social feeds is a difficult one to escape; simultaneously fed up at the sight of sun-soaked, Aperol Spritz laden days, while still graciously and vicariously living through their abundance of wanderlust-inducing adventures.
The sheer joy that comes with learning you’re expecting is one many women dream of experiencing. It’s a time renowned for personal evolution; closing the door on one of life’s greatest chapters, making way for a new one brimming with immeasurable out-of-body experiences. In between the overwhelming sense of newfound love and the utter fear of caring for an infant solely dependent on you, there’s one thing every expectant mother truly craves: preservation of her self-identity.
So whether you’re in the midst of concealing a bump from prying eyes, or eagerly awaiting the moment you get to show it off at your next social soiree, with the help of our own Mumma-To-Be Edit, we’re breaking down the top styling tips, trends and influencers inspiring all soon-to-be mums to look, and feel, their very best self.
Every May, the Australian (and global) fashion world’s attention is on Sydney, for Mercedes-Benz Fashion Week Australia (MBFWA). Celebrities, bloggers, influencers, photographers and retailers come from all over to watch as our country’s best and most promising designers and labels showcase their latest collections with amazing runway shows and exhibitions.
The start of 2019 has been a busy period for us as far as website improvement goes. We’ve just released a major new feature which will make it even easier for you to find and book the perfect dress for your occasion (which is basically our company mantra!).
As of late March, the ATD website will let you know whether a particular dress is also available from other rental companies. This means that if you find that your dream dress is booked out for your event date, or if its not available in your size, you can instantly see who else you can book from, out of our 20+ professional rental company partners!
The Virgin Australia Melbourne Fashion Festival is a celebration of fashion, arts, ideas and creative endeavour. Melbourne is abuzz as bloggers, influencers, photographers, celebrities and retailers come to watch Australia’s best established and emerging designers at world class runway shows, stunning productions and other events.
Often just as interesting as the shows though, are the inventive and inspiring looks assembled by those attending. Here are 16 of the best street-style looks from VAMFF 2019!